Bulova Canada x Grammys Viewing Party
Music is an integral part of the brand DNA for Bulova, and one of their key partnerships at the time of this event was with the Grammy Awards. The strategy for this activation was to honour and highlight this partnership, and the connection between Bulova and music, to Canadian media. Key elements for this activation were to create a cohesive and fun event, while never losing the focus on the brand story-telling.
- Branding
- Creative Direction
- Events
Brand storytelling through thoughtful design elements and engaging activations.
As the partnership between the Grammy Awards and Bulova was such a key part of the brand, I wanted to create an event for media that would highlight this story. To help reinforce the brand message, we also partnered with key media to build anticipation in advance of the event through VIP giveaways that included a limited edition watch. Through the planning process, it was important to me that every element be intentional and brand-appropriate – from the menu to the music to the swag. We also had activations on-site, including a “ballot” for the Grammy winners, red carpet photographers, and branded cocktail mixers. Not only did we generate media coverage from this event (and for the Grammy x Bulova partnership), we also saw an increase in our social media followers and gained recognition within the Canadian emerging artist community.
- BrandBulova
- IndustryTimepieces
- RoleMarketing Lead
