Case Studies, Writing Samples & Earned Media

This section consists of a compilation of writing samples and miscellaneous work assignments. Here you will find published works, articles, case studies, and strategy decks.

Earned Media: The Kit
This Luxury Watch Was a Favourite at the CAFAsView Article
Earned Media: STYLE Canada
Bulova Bold Women Series: Zahra HemrajView Article
Earned Media: Jewellery Business Magazine
Time Will Tell: What's New in Canada's Watch Market?View Article
Earned Media: VITA
Wrist TakersView Article
Earned Media: ADDICTED
Watch & Learn: Citizen Watch Canada's Spring LaunchView Article
Earned Media: ViCARious Magazine
Time Zone: Citizen PROMASTERView Article
ESSEC Business School
Sustainability, Cultural Authenticity and Service Excellence in African & Western Luxury HotelsView Case
Published By: ESSEC Business School
Technical Note (A): Overview of the Global Luxury IndustryView Published Case Study
Client: Kering
Christopher Kane: Brand AnalysisView Case
Taheza
A Series of Articles About the Art WorldView Articles
ESSEC Business School
Introducing the Sony Walkman: The 80s Golden ChildView Case
ESSEC Business School
Evolution of the Luxury Watch Industry: Jewellery or Technical Timepieces?View Case
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