Christie's Animated Film Series
This series of animated films was created to enhance learning opportunities at Christie’s and Christie’s Education. The strategy behind this series was to offer students a summary of course learnings in a fun, easy to remember manner. Key elements for this project were to maintain consistency with Christie’s brand guidelines and core values while presenting an innovative and accessible product.
- Branding
- Creative Direction
- Content
Simple and easy to understand script, paired with enticing and on-brand animations to launch the new online courses.
While preparing the online courses for Christie’s Education, I was asked to work on a solution for how to summarize the course learnings for students. I presented the concept and strategy behind this project, working closely with the academic team to ensure that this met their goals. I liaised directly with the film production team and led the creative direction, branding, and scripting for the film series.
- OrganizationChristie's Education
- IndustryArt
- RoleProgram Lead