#SeaToSky Media Trip
To highlight the brand’s legacy in timekeeping, authenticity and product newness, we invited a select group of media on an adventure to Vancouver, BC for the ultimate Promaster experience. The trip was designed to generate high impact and compelling content creation while highlighting new and iconic Promaster products (professional-grade timepieces for Air, Land and Sea).
The Promaster #SeaToSky Experience:
- Sea – Set out on the open ocean in search of orcas, humpbacks and more on a private boat tour.
- Land – After taking the iconic Sea To Sky Highway from Vancouver to Whistler, explore backcountry wilds on off-road UTVs and through a hiking tour.
- Sky – Get a birds-eye-view of breathtaking glaciers from on an unforgettable aerial tour high above Squamish, BC.
- Branding
- Press
- Events
Go Deeper. Go Higher. Go Further.
From conception to strategy to execution, I was directly involved in leading this activation. I worked closely with our Canadian PR agency, the US PR agency, and the US marketing team in order to coordinate all aspects of this trip, inclusive of the detailed 3-day itinerary, logistics, brand messaging and feature products. As part of the planning process, we also prepared digital media kits that would be distributed following the trip. During the event, I ran the media briefing, presenting the brand history and new product details, as well as answering any questions from the press. Post event, I followed up directly with all attendees in order to nurture the relationships that we had built (and also to follow up on coverage opportunities!).
- BrandCitizen Promaster
- IndustryTimepieces
- RoleDirector of Marketing & Data Integration
