Jubilee Arts International Art Fair
The International Arts Festival was the inaugural event of Jubilee Arts where Ismaili artists from around the world came together to celebrate talent in one of three anchor events: a Talent Showcase, a Film Festival, and an Art Gallery. The International Arts Festival was a unique opportunity to experience rich cultural traditions and plurality through artistic expression.
- Branding
- Events
Branding that promotes the celebration of the global community's vast artistic skills and cultural traditions.
As Brand Director, my engagement on this project was to support the creation and implementation of the Jubilee Arts International Art Fair brand. This involved working across multiple teams to gather brand requests, liaising with two different creative agencies, building relationships with local vendors and leading a global team of graphic designers and marketing strategists. Our team was involved in branding, and in some cases building, an entire site from scratch – this included physical and digital signage, wayfinding, stage and set design, installation of artwork, and the artwork labels. We also produced other branded items such as a welcome kit for artists, stationary, and photo backdrops.
- OrganizationJubilee Arts
- IndustryArt & Culture
- RoleDirector of Branding
Each sub-event had a signature colour to allow for differentiation and identification while still maintaining brand consistency across the entire art fair.
