Throughout this project, I was responsible for the overall marketing & communications strategy, implementation of branding, and execution of all marketing campaigns. Leading up to the event, I led a team of designers and writers to complete all brand & communication requests, inclusive of digital marketing campaigns, physical welcome kits, event signage, and the podium design. In advance of the event, my team completed the event build on-site, including the placement of all signage, wayfinding, stage design, and digital signage. Throughout the duration of the event, I also did regular site audits, ensuring adherence to brand and communication guidelines.