As a new event with a small team, my engagement with the Rehab Tech Summit ranged across several functions. It included creating a brand, building a social media presence, designing the website, writing all content and setting up an email marketing strategy. I was also responsible for the set-up, design, and configuration of the virtual conference platform and for day-of event management. Key deliverables included brand guidelines, presentation templates, email content, social media captions, all visuals, and a program guide.