The Stars Over Me
Die Sterne Über Mir / The Stars Over Me is a set of tarot cards that were designed by artist Paul Joseph Vogeler. The idea came from 78 hand-cut, 4″ X 6″ linoleum blocks. Each of the blocks were hand printed, scanned, and sent to a designer to digitize the series. In order to launch the deck, the artist chose to run a Kickstarter campaign to raise the funds he required.
- Branding
- Social Media
- Press
- Website Design
- CRM
Brand, website, CRM, and press for the launch of this luxury product.
My engagement in this project was to create a marketing and communications strategy that would build the required momentum for the Kickstarter campaign. I worked with the artist to understand the background and motivations behind the tarot deck and crafted that into a compelling story. This story helped me in the creation and implementation of the social media strategy, email campaigns, press outreach, and influencer partnerships, including the creation of marketing collateral. The result was positive – we gained media coverage, built partnerships with relevant influencers, and exceeded the Kickstarter goals.
- ClientPaul Joseph Vogeler
- IndustryArt
- RoleMarketing & Communications Consultant
- Websitewww.thestarsoverme.com
