What is Luxury?

Initially conceived as “The Future of Luxury”, this exhibit was later renamed to “What is Luxury” and takes visitors on a journey that addresses how luxury is made and understood in a physical, conceptual and cultural capacity.

  • Brand Analysis
  • Research
  • Writing
Case studies & strategy documents crafted to support a high-quality exhibit launch.

In my role as Research & Curatorial Assistant, I conducted research on the historical and future state of the luxury market with a focus on the technology & digital landscape. My deliverables included the creation of a strategy document, case studies, and a survey of the luxury consumer.

View Proposed Curatorial Statement
  • ClientVictoria & Albert Museum
  • IndustryArt & Luxury
  • RoleResearch & Curatorial Assistant
The Research
Gucci: Case Study on the Digital LandscapeView Case Study
The Analysis
Understanding the Digital Luxury ConsumerView Research Study
The Strategy
Launching the ExhibitView Proposed Exhibit Strategy
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